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The SpitfireMom Society Introduces: Alicia Falango of Alicia K Designs

By September 23, 2013

Spitfiremom_alicia_falango Today’s featured mom is close to my heart. Several years ago – back when I briefly thought about dabbling in event design – I reached out to Alicia. What transpired is a long-standing creative and personal friendship. She designed and planned my wedding, and I created her branding and website. Creative, hardworking and a petite dynamo – I think you’ll see why she’s a true SpitfireMom!

Alicia Falango has been planning and designing events for over a decade. She owns a San Francisco-based event planning and design company, Alicia K Designs that creates to-die-for weddings and parties (seriously, go look at the Willy Wonka party and try not to smile).

She’s also the mom of a 15 month old and a 4 year old. Her daughter Chloe is in preschool, and on her off-school day she is with Grandma. Her son Tai is in daycare, and on his off day is with Grandma too. She says she was lucky to be able to take care of them until they were both nine months, at which point she couldn’t keep up (and day care started). In a classic way, Alicia acknowledges it takes a village.

During the off season for events she tries her hardest to work Monday through Fridays but admits she always ends up putting a few hours during the weekend during nap or after bedtime. She only (or at least tries) to only work late on Tuesday & Wednesdays when one of her kids is at her mom’s. (How lucky are the kids to each have date night with grandma!)

Here’s what Alicia had to say about being a SpitfireMom.

How does being a mom influence your work?

I find that I am more organized, but more absent minded, if that makes sense. I always have way too much going on. While I keep on top of all the big things, I lose my keys or forget my where my phone is.

I have found that I have less patience with my clients now; it is harder to “give” all the time, which is a main part of my job. I used to take calls at anytime and now I get mad when people request calls at night. Overall, I just have less to give and I have less patience. It’s been both positive and negative. I let myself turn off as I owe it to my kids. But I always feel guilty when I work because I feel like I should be home. When I’m home I feel like I’m denying a client.

But, at the same time, I have something greater than my goals to work for – my babies. Knowing that I am creating something amazing for my family and kids makes it all so much more worth it.

Spitfiremom Alicia K Designs

Do you talk about your kids with clients or potential clients?

I send out an info sheet about my schedule and I let people know that my biggest success is being a working mom.

We know a SpitfireMom like Alicia has tips to share, so we asked for her best time saving trick:

I meal plan and we try our hardest to cook once a month and freeze food. It doesn’t always work out but I try. I also pick out outfits the night before, and pack all bags the night before. I also know how to ask for help!

What’s one thing you haven’t figured out?

I haven’t found time to work out – to have me time. I feel like I balance my job and family the best I can and feel like as a family we really do make it work. As hard as it can be, we make it work. The things I really miss are working out and finding me time to talk to my best friend. I am so tired at night that I have no energy to talk on the phone with my best friend and that makes me sad.

And, if you’re a mom entrepreneur and just found out your expecting, Alicia says:

To own it. To be kind and not expect to handle it all. You will drop the ball. You’re human but the more honest you are the better.

How rad is Alicia? So rad that she even makes clever use of a 1978 Airstream Argosy named Argy.
PS: We love the idea of a client receiving a schedule of availability. Super smart and super SpitfireMom!

Heidi & Julie

Know a fabulous, creative mompreneur? We want to hear about her (or YOU)!


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Phone: 415.590.2828
Website: Alicia K Designs

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  • Reply Mary Phan September 24, 2013 at 10:39 am

    Alicia is Amazing! She’s funny, smart, and what’s not to love about her?

  • Reply chandra | oh lovely day September 25, 2013 at 11:19 am

    so great! and a willy wonka party? my dream come true (for myself!) so inspiring!!

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