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The SpitfireMom Society Introduces Anne Chertoff of Anne Chertoff Media

By July 15, 2013

Anne Chertoff Spitfiremom Anne Chertoff is one of the most sought after matchmakers in the wedding world, connecting and building both start ups and established brands though her extensive experience in all manners of nuptial-related business. She owns Anne Chertoff Media, a marketing consulting agency perfectly tailored to the wedding industry. She also writes wedding planning, style and etiquette content for various wedding and lifestyle outlets. And did we forget to mention she works with Vera Wang?

Both Anne and her husband Dave are self-employed. To make that work they work a full-day work week, Mondays through Fridays, from 10-6 or 7 (and, as we all know, sometimes later depending on what’s happening). A trusted nanny watches her two tots, ages 3 1/2 and 2. The routine is for either Anne or Dave to take their daughter to preschool daily and to be home by 7 for dinner and some family playtime before the kids head to bed.

Here’s what Anne had to say about being a SpitfireMom.

How does being a mom influence your work?

I am a market editor for StrollerTraffic and ScooterTraffic so I am always looking for fun products and useful services I think my kids will enjoy, so they directly influence my role here. Plus, working in weddings is a lot of fun so I love that my daughter can now tag along to some wedding events. She LOVES looking at the pretty dresses and eating wedding cake!

It’s hard to balance work and family and sometimes, and I tend to work a little more than I should. For a long time my daughter would ask me as soon as I walked in every night, “Mommy, are you done with your work?” And after a few weeks I finally just said yes and now try not to turn on the laptop until after she’s in bed.

In general I try to allocate family and work time so that I’m not always typing away on the computer. Some times it’s hard to get out of the house for morning meetings, and I find that I don’t get enough sleep because I end up working long after they’ve gone to bed.

Do you talk about your kids with clients or potential clients?

I bring up my kids if it comes up organically, like learning the people I’m talking with have kids. I don’t leave photos of my family out because I work in a number of offices. I do have pics of the kids on my phone and will share them if it seems appropriate.

We know a SpitfireMom like Anne has tips to share, so we asked for her best time saving trick:

Organic frozen meals. They are healthy and take 2-3 minutes to heat up!

What’s one thing you haven’t figured out?

How to truly disconnect. I am trying so hard to not use the phone when I’m in the car, on the train or bus, and over the weekends. I also would love to have time to go through the piles of magazines and papers that are now 1-2’ tall towers around my apartment.


And, if you’re a mom entrepreneur and just found out your expecting, Anne says:

Mazel tov! Reserve a baby nurse now.

Women can have a family and a career, but there’s not enough hours in the day to do everything the way you hope to, and that’s okay. It’s important to know that the myth of the supermom is just that, a myth. You won’t be able to come home from work and whip up a gourmet meal, clean the house and get the kids in bed in time for a relaxing hour or two in bed with your spouse every night. Something usually comes up with work or at home that will put a wrench in your plans and you can’t control it. When something doesn’t go the way you wanted, don’t be afraid to reboot and start again.

Just go with the flow. And don’t feel guilty about it. Do the best you can and don’t compare yourself to others. Be the best mom you can be by taking care of yourself, having outside interests (work, hobby) and carving out a window of work-free time every day to play with your kids.

Anne, many thanks for your insights and ideas. We both love the shout out to moms having hobbies and outside interests (like, say, a blog series on creative moms). We’re ready to eat an organic frozen meal with a glass of wine and sort through magazines with you any day! Welcome to the Society.

Heidi & Julie

Know a fabulous, creative mompreneur? We want to hear about her (or YOU)!


Anne Chertoff Media

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  • Reply Juliet Douglas July 15, 2013 at 11:15 am

    Great interview! Good to know that I’m not the one with trouble disconnecting.
    And this is so true: “Just go with the flow. And don’t feel guilty about it. Do the best you can and don’t compare yourself to others.”

  • Reply chandra | oh lovely day July 15, 2013 at 3:34 pm

    such great advice! I can totally relate to the “is your work done?” question from the kiddo and realizing I need to disconnect more. And the piles of magazines – I have hope one day I’ll get to them…

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