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The SpitfireMom Society Introduces: Caroline Lubbers of Whipped

By December 15, 2014

Spitfiremom_Caroline_Lubber I’d been reading the fantastic food blog Whipped for ages and was tickled when our gal Brenda Bergen sent fellow Chicagoan Caroline Lubbers, who’s behind Whipped, our way. We always love a SpitfireMom recommendation!

Even better? That’s not all this lady does. She’s a triple entrepreneur, y’all.Caroline also has her own marketing consulting business, Goldfish Marketing Communications. She works mostly with food companies, designers and fast growing innovators with clients including Vosges Haut-Chocolat, Snow & Graham, Wrigley, The Revel Group and the Lincoln Park Zoo. Her husband is a financial consultant but, in addition, they started a t-shirt company a few years ago called U.S. of Awesome. Though U.S. of Awesome is growing, Caroline calls it is more of a labor of love and outlet for her creativity.

The couple has two daughters who are 6 and 3 years old. For the past 6 years they had a nanny four days a week and Caroline’s husband and she took turns on the 5th day of the week. This year, both kids started school at a Chicago Montessori school. They will be in school daily from 8:30 – 3:15 and so begins a new juggling act. The parents now take turns picking the girls up at 3:15 and Caroline’s all about the after school fun!

Here’s what Caroline had to say about being a SpitfireMom:

How does being a mom influence your work?

Being a mom has forced me to accept that I can’t do it all. It taught me a lot about being out of control and being comfortable with that lack of control. I think I am better at what I do (and probably easier to be around) because I more easily accept mistakes and mishaps and move on without obsessing over them.

Until it happened to me, I didn’t understand how being pregnant and a mom affected memory. Unfortunately, I have experienced first hand a noticeable decline in short-term memory. I don’t know if it’s lack of sleep, hormones, or too much juggling but now I can’t live without my lists!

Do you talk about your kids with clients or potential clients?

I am so fortunate in that most of my clients have become friends. We share often with each other and they definitely know I have kids. I try very hard not to over share though I am sure most moms fall into that trap now and then.

We know a SpitfireMom like Caroline has tips to share, so we asked for her best time saving trick:

I work carefully to use every minute wisely. Often, I combine two things into one. When possible, I ride my bike to work (exercise + commute). If I have a lot of reading to do for work, I bring it to the gym and climb the stairs while reading (work + exercise). Since the kids were really little, I involved them in baking and blogging projects (quality kid time + hobby). Now, we often engage them with our t-shirt business. They love folding the shirts, packing shipments and modeling the merchandise (quality kid time + work + life lessons!).

What’s one thing you haven’t figured out?

I haven’t figured out how to have it all. But I’ve decided that I am going to keep trying. Something is always being slightly neglected whether it is my social life, work I am not getting to, being there for every moment with the kids.


And, if you’re a mom entrepreneur and just found out you’re expecting, Caroline says:

I have found that you really can’t work and take care of the kids at the same time. Because I work for myself and I’m flexible, I thought it would be easier to get a little work done while taking care of the kids. Usually the kids end up feeling frustrated that they don’t have my full attention and I feel frustrated that I can’t fully concentrate on work.

Caroline, you multi-talent you, thanks so much for giving so much of your creative self to us! What things would you combine to save time? I love that idea! Then, wander over to Whipped and get inspired to whip something fabulous up.


Julie, Heidi & Jenn

Know a fabulous, creative mompreneur? We want to hear about her (or YOU)!

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