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The Spitfire Mom Society Introduces: Justina Blakeney

By May 20, 2016

Spitfiremom_template_Justina2 One of the neat things about the community of creative working moms is they’re quick to connect one mom to another rad mom. Jenn mentioned it recently in her post on mentorship. We’ve found it to be true here too. It’s thanks to an intro from one of our first SpitfireMoms, Chandra of Oh Lovely Day, that we were connected to today’s SpitfireMom, Justina Blakeney.

A thoroughly modern hyphenate, Justina describes herself as a designer/stylist/blogger type. Basically, she designs and makes (stunningly beautiful) stuff, and then shares it with the (very appreciative) world. You can get a glimpse into the world of the New Bohemians, and dabble in some DIY yourself, with Justina’s book coming out next April exploring the homes of a new creative class.

She’s also the mom to a little one, Ida. While Justina’s working, Ida is mostly with her father (Justina’s husband, Jason). He’s a stay-at-home dad. Her week is structured in a way that she works from home or cafes five days a week until usually about 3 or 4, then a family outing or just hang out together around the house. Tuesdays are an ‘all day’ work day and Ida is with her grandma. Weekends are reserved for family time, which usually means a trip to the farmers markets, going out for breakfast and then hitting up a museum, or going to hang with family or friends.

In the evenings bath-time and night-time are mostly time that Justina has one-on-one with Ida. Then if she has a photoshoot, deadline, or Ida has a doctor’s appointment the schedule changes, but that’s the general framework. The family works to keep things pretty flexible and fluid.

How does being a mom influence your work?

Being a mom influences my work because I’m forced to be better about managing my time. Also, I can’t work until the wee hours or do outrageous requests for clients because I also have to think about what’s best for Ida. It’s challenging to find the time to get everything done. I think, on average, I sleep about three hours less per night than I did before I became a mom.

One way it’s positively affected my work is that I’ve become close with a number of other designer/moms because we can relate to each other in a new way. We have common challenges and are all juggling all the time. We support and help each other grow. Also, she inspires the heck out of me and puts me in the best mood when she says and does the silliest things. She’s my muse.

Do you talk about your kids with your clients or potential clients?

At this stage most of my clients are pretty familiar with me and my life because of my blog, they already know about Ida, most of them have even read her birth story, know what a difficult time I had with breast-feeding, and know her favorite color is purple!

We know a SpitfireMom like Justina has tips to share, so we asked for her best time-saving trick:

I’m kind of a master multi-tasker. I schedule phone conferences for when I’m driving from point A to Point B. I even work while, er…on the toilet. Gross, but true. Every moment is precious! Ha!

What’s one thing you haven’t figured out?

I have no idea how people save money at all. I’ve almost given up on saving. Also, not sure how to shake the guilty feelings I have that I neglect everything just a little bit.


And, if you’re a mom entrepreneur and just found out you’re expecting, Justina says:

Mazel Tov. It’s really, really fun, especially when your husband is a stay-at-home dad!

Go daydream over Justina’s lovely makings and sharings. As you sigh over how delightfully perfect her #facethefoliage project is, meditate on what she’s saying too. Did you read that bit about finding other women in similar fields with kids? Build your tribe, y’all. It’s the best.

Julie & Heidi

Know a fabulous, creative mompreneur? We want to hear about her (or YOU)!


Justina Blakeney  /  Twitter  /  Facebook  /  Pinterest  /  Instagram  /  Book

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