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THE SPITFIREMOM SOCIETY INTRODUCES: Linda Geiser of Wallter & Modestics

By October 21, 2013

Spitfiremom Linda Geiger Linda Geiser was one of the people perks of attending Alt Summit in July. Even though we didn’t meet at the event, I started researching other attendees to get a sense of who would be there and what they did. Linda, well, I was smitten immediately. She’s got talent AND she likes to champion talent. I like that. Linda and her husband Max co-own a modern home accessory company, Wallter, where the design and manufacture our own line of goods including textiles, wall decals, planters, and coat racks available for your home (or MY home) and found in W Hotels, Crate & Barrel, and Urban Outfitters amongst design shows and other awesome spots. I loved the intricately textured textiles and took note. Linda also now blogs about modern American-made design and manufacturing, at Modestics, where you can also shop for gorgeous finds. Once I cybersleuthed her enough to realize the cute kids in some of the product shots were her own, I knew we had a SpitfireMom on our hands.

Linda’s two boys, ages 6 & 12, are now old enough that they go to school full time. But since birth (and probably before!) they’ve both always come to work with Linda & Max. It’s a true family run business. They go to Grandma’s once a week and that’s the only day where the couple can fully concentrate on work, and Linda declares it her favorite day of the week! On most days, the kids come to the studio immediately after school and usually work on homework until it’s time to go home. The boys know when they’re at the studio, they have to keep themselves entertained and can’t drive the couple crazy. If Linda & Max are driven crazy, they can’t work. When they can’t work, the boys understand they don’t get to do the things they want to do.

Here’s what Linda had to say about being a SpitfireMom.

How does being a mom influence your work?

Being self employed means you have to be very self motivated. My kids keep me motivated to be a better person. They get so excited when they see our successes, because they also see all the challenges too, which sometimes isn’t always a good thing.

I think it’s important for my boys to see me in a position of authority, and respect my work. I take a lot of time for my kids and am very involved with their schools, but they see that I’m more than just a mom. I have my own accomplishments too.

Do you talk about your kids with clients or potential clients?

Most clients don’t always realize I have children at first. But when the topic of children comes up, I don’t hesitate to talk about mine. They are a part of my life and basically come with the package. There’s never been a situation where I didn’t want a client to know I have kids.

We know a SpitfireMom like Linda has tips to share, so we asked for her best time saving trick:

I use the calendar function on my phone religiously. I manage the schedules for everyone in the family. From soccer, to school functions to work meetings to dentist appointments.  We just got my oldest a phone when he started middle school, so having all of our calendars synced up is really beneficial. When one of them asked me what’s our schedule like this weekend, I can refer them to their own phone.

What’s one thing you haven’t figured out?

We try to live by the rule of “When we’re home, we’re home.” We try not to talk about work at the dinner table. I say “try” very loosely. It’s hard when you work with your spouse. Work constantly spills over. One thing we did learn long ago? We leave all work disagreements at work.

And, if you’re a mom entrepreneur and just found out your expecting, Linda says:

Go to the circus often. Pay close attention to the ring leader, the juggler, the tightrope walker and the lion tamer. All good skills to know when you decide you want to run your own design business along side your spouse.


All you mama makers, take note!


Julie & Heidi

Know a fabulous, creative mompreneur? We want to hear about her (or YOU)!




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1 Comment

  • Reply Kelly October 22, 2013 at 11:12 am

    Thank you, Linda!!!! Love your insights

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